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partnership announcement Tree.ly & Klimahelden
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New climate allies: Tree.ly and Klimahelden are partners

11/19/2024

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Bettina Fuhrmann

Bettina Fuhrmann

partnership announcement Tree.ly & Klimahelden

Real change requires more than good intentions: it demands innovative solutions, clear strategies, and bold pioneers. However, many companies face challenges such as complex regulations, limited resources, and a lack of expertise. Together, we can achieve so much more.

We spoke with Felix Simon, CRO of Klimahelden, about approaches and our shared mission to promote sustainable initiatives within companies.

What are the values and mission pursued by Klimahelden?

Our mission is to support companies in successfully transitioning to a climate-neutral and ESG-compliant economy. We offer an innovative CSRD software solution that makes emissions visible and enables concrete reduction measures to be implemented on a centralised platform. Sustainability is a core value of our company, reflected both in the functionality of our software and in our overarching goal: we aim not only to provide companies with data-driven insights but also to actively support them in creating a meaningful and lasting impact.

What are the benefits of the collaboration between Klimahelden and Tree.ly within the network, and how does it contribute to achieving shared goals?

Klimahelden focuses on creating transparency through data-driven insights to make emissions visible. Tree.ly, in turn, offers companies the opportunity to make an effective contribution to reducing emissions by investing in European forest carbon offset projects. Through our collaboration, companies benefit from a holistic solution: they gain access to their emissions data via Klimahelden and can select appropriate offset projects from Tree.ly directly on our platform. This close integration helps businesses not only reduce their emissions but also offset them sustainably—right in their own backyard.

What are the key advancements in the voluntary carbon market, and where do you see room for improvement?

From our perspective, the most significant progress in the voluntary carbon market is the increasing transparency of projects. More and more project developers are offering deeper insights, which enhances traceability and builds trust. This has significantly reduced communication issues and uncertainties regarding project quality.
However, there is still a need for improvement in the availability of high-quality, reputable projects. It’s crucial that companies have access to reliable and effective initiatives to credibly offset their emissions.

What challenges do companies face on their journey to sustainable strategies, and what is the most important recommendation you can give them?

The greatest challenge we see for companies on their path to sustainable strategies is building a robust sustainability framework. Legal requirements are often viewed as burdens, and the development of sustainability strategies is frequently outsourced. Our recommendation is clear: sustainability should be firmly embedded within the company, with internally developed expertise. Sustainability is much more than a 'green obligation'—it offers tremendous potential for future savings and long-term economic success. Investing in a sustainable future pays off.

How does the collaboration with Tree.ly enhance the impact and effectiveness of sustainability initiatives?

Our partnership with Tree.ly amplifies the effectiveness of our sustainability initiatives by delivering tangible results visible within the local region. We consider our native forests and forestry projects to be particularly worthy of protection, and this partnership helps support them. A common challenge we observe among our clients is the difficulty of conveying the value of climate-neutral business practices to employees and stakeholders. Through Tree.ly, we can make the impact of offset measures directly perceptible in the immediate surroundings of the companies. This strengthens awareness of the importance of climate protection measures and fosters deeper understanding and engagement with sustainability—right at the heart of the business.

Together, we are committed to raising awareness and providing guidance—we accompany companies on their journey to making the right decisions and understand how critical strong, trustworthy partnerships are. Read more about Tree.ly's work and discover how you and your team can make a tangible impact on climate protection, contribute to the health of European forests, and advance your corporate sustainability strategy at the same time.

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