Tree.ly establishes ethics committee to embed ethical decision-making

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Tree.ly's Ethics Committee

Embedding ethical decision-making and an ethically grounded corporate policy and culture

Ethics committee's objectives

This committee is involved in creating an ethical framework that guides the daily actions of the Tree.ly team and also assists management in implementing an ethically grounded corporate policy and culture, as well as developing decision-making processes rooted in ethical principles.
Ethical Guidelines
Ethical guidelines

Developing and maintaining ethical guidelines, particularly for collaboration with buyers of CO2 credits.

Input on decision making
Input on decision making

Providing input and decision-making foundations for significant decisions, especially those requiring a qualified majority.

Impact model & reporting
Impact model & reporting

Supporting the ongoing development of the impact model and impact reporting underlying Tree.ly.

Collaboration
Collaboration

Collaborating on research projects to measure, optimize, and maximize the impact generated by Tree.ly.

Ethical culture
Integration of Ethical Culture

Promote the development of ethical thinking, analysis, and actions at the individual, team, and organizational levels.

Inspiring all stakeholders to address urgent environmental issues.

The Ethics Committee meets regularly to discuss ethical matters and embed the framework within the organization. The outcomes are reviewed semi-annually with Tree.ly's shareholders.

Embedding ethical decision-making

Meet our ethics committee

Our ethics committee consists of experienced leaders that bring a diverse range of perspectives and expertise to promote and further develop Tree.ly's ethical standards.

Dr. Charly Kleissner

Co-founder of Toniic, Twist, and the KL Felicitas Foundation, full member of the Club of Rome and a founding member of Impact Hub Tirol

Dr. Charly Kleissner

Charly Kleissner is an impact investor and leader of the deep impact movement, advocating for systemic change and promoting conscious investing driven by values and mindfulness. He sees impact investing not as an intellectual exercise, but as an expression of who he really is. Charly brings over twenty years of experience as a senior technology executive in Silicon Valley.
Michelle de Bruijn

Founder and CEO of Kenshō & Kin, leadership development company

Michelle de Bruijn

Michelle de Bruijn is the visionary behind Kenshō, advocating for leadership transformation through the integration of Buddhist psychology and scientific insights. By integrating scientific insights and leveraging cutting-edge wellbeing technology, Michelle equips leaders with the tools and understanding to transcend conventional boundaries and become catalysts for transformative change.

Impact means changing decision-making behavior fundamentally. Companies must adopt new measures to address climate change. We advocate for fair compensation for forest owners for their contributions to climate stability and for responsible forest management to benefit the climate. Realizing that emissions have a cost and understanding the value of promoting ecosystems lead to sustainable change.

Photo Jodok Batlogg

Jodok Batlogg
co-founder and CEO of Tree.ly